the surprising truth 📧

Hey Reader, Ever feel a little nervous when hitting “send” on your latest email, worried that you’ll wake up to a flood of unsubscribes? You’re not alone! When I first started sending daily emails (after being challenged by my coach at the time to do it), I was so sure that 100s of people would unsubscribe. But after 30 days of sending daily emails, my unsubscribe rate remained unchanged. 90 days later? The unsubscribe rate had decreased. On average, I have less then 10 unsubscribes a day. In...