Hey Reader,

Ever stare at a blank screen, wondering what to write in your sales email?

(I used to feel physically sick every time I had to write one!)

But then I discovered something game-changing: You only need 2 sentences to tell a story that sells. 🤩

Here's a real tiny story example:

Whenever I get an idea, I open the Otter.ai app and record it.

It transcribes everything instantly, saving me hours of typing (and catching ideas before they disappear).

It's what allows me to not only capture stories, but find them quickly.

The best part?

It's free (with some limits).

That tiny story? 👆

It's generated more responses and sales than any "professional" sales email I've ever written.

Why?

Because it's real.

It's helpful.

And it shows I'm human (which matters more than ever in this AI world).

Couple it with a lesson, action step, and call to action, and you've got yourself an email that sells on repeat. 🔁

Want to see exactly how I turn simple stories like this into sales?

​I break down my entire storyselling framework in this new video.

Because your sales emails shouldn't give you anxiety!

Here's to simpler storytelling,

Lise xoxo

​

P.S. Ready to master email marketing that actually converts? Check out the 1K Lab here.