"I wonder what would happen if..."

Is typically the start of some crazy idea I'm thinking about testing in my business.

But I also do this in life.

My husband always looks little worried when I sit down and say, "What if we did..."

It's how we ended up here in Vietnam!

But I digress!

Back to my business ponderings...

Every successful pivot I've made in my business has always started with those 6 words.

And in October 2023, I decided to test what it would look like to send out daily emails.

Why?

Because I had noticed that the emails I was reading, were coming from people who were sending DAILY emails.

I also noticed that these emails told stories.

So I set out to do the same.

I also wanted to test out what would happen to my:

• open rates
• click-through rates
• unsubscribes (would they increase or decrease?)

I'm pretty sure you know the outcome if you're reading this email!

Since October 2023, I've been sending almost daily emails (I tend to skip Saturdays).

And here's what I can tell you:

1. My avg. open rate is 50% when I send to my whole list, but when I segment, it's closer to 80%.
2. My avg. open-to-click-through rate (an important distinction) is 2%, but when I segment, it's 5% or more.
3. My unsubscribes have DECREASED not increased!

That last point is what really sealed the daily emails for me.

And if you wanna go a little deeper on this, I share more in this video.

If you watch it, leave me a comment! 🙌

Take care

Lise xoxo

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P.S. Have you grabbed your free ticket to Inside The Inbox yet? It’s a 3-day audio interview series running February 10–12, where 21+ marketing experts (including me!) share insider strategies to help you grow your email list, nurture your subscribers, and sell with ease. In my interview, I’m sharing the magic of using storytelling to sell in your emails - because selling doesn’t have to feel pushy or hard. I’ll break down exactly how to craft stories that connect and convert, step by step, so you can do it too! Save your seat here…​