Hey [FIRST NAME GOES HERE]

I'm a recovering 'shoulder'...

And maybe you're one too?

Any of this sound familiar?

You start your day off with thoughts like:

I should post a story on Instagram.

OR

I should do more content.

It doesn't stop there though...

As the day goes on, a lot more "shoulding" thoughts will likely enter your head:

I should start a YouTube channel.

I should repurpose my content into a podcast.

I should re-open my Facebook Group and do more lives.

I should send daily emails to my subscribers.

I should invest in search engine optimization.

I should... 😡

Anytime the word "should" enters my head, it's an immediate red flag for me. 🚩

It's a sign that I'm trying to make something happen or force something...

...when the reality is, I'd rather not do any of it at all! 😜

This is a reminder that 9 times out of 10, the word "should" is NOT the start of something that's going to benefit you or your business.

It's a sign to pause, reflect, and ask yourself:

Is this something I actually WANT to be doing? Will it help me achieve my 90-day goal(s)?

And if it doesn't, then you don't do it.

You get to do you in your business. ✅

All the "shoulds" in the world aren't gonna help you do that.

There are so many ways to run your business. 🙌

All you have to do is figure out which tactics and strategies feel easy and fun for you, and then keep yourself on track by dropping "shoulding" from your to-do list.

You got this!

Take care

Lise xoxo

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